This will probably be the last post of Bealls products for my blog as this is the last of what I worked on for the company before leaving last year. I’m really very happy with a lot of the Christmas product I (and my friends!) worked on and hope you enjoy seeing it in stores too!

Merry Merry – I was able to do the original artwork and product application for this collection and we got to do some new materials techniques that came out pretty nice!

Melamine – We were able to incorporate glitter in the decals for the melamine this year! Ooooh shiny things! :)

Dinner Plate – Snowman


Dinner Plate – Santa


Salad Plate – Reindeer


Salad Plate – OwlBTS_MerryMerry_SaladOwlCereal Bowl – Exterior

BTS_MerryMerry_Cereal_ECereal Bowl – Interior

BTS_MerryMerry_Cereal_IOblong Tray


Shaped Cookies for Santa Plate

BTS_MerryMerry_CookiesSantaPlateShimmer Shaped Plate


Figural Ceramic Pieces

Snowman Character Mug with Removable Hat/Lid

BTS_MerryMerry_SnowmanCharacterMug_F BTS_MerryMerry_SnowmanCharacterMug_F2 BTS_MerryMerry_SnowmanCharacterMug_B

Owl Bowl (I did not create the product application design for the shape of this bowl, but it is based on my owl character artwork)


Handpainted Glass Platters

Cookie Exchange Plate


Tidbit Plate – Santa

BTS_MerryMerry_TidbitGlass_SantaTidbit Plate – Reindeer



Glitter Juice Cup


Wine Goblets


Travel Mug – Snowman

BTS_MerryMerry_SnowmanTravelMugTravel Mug – Greetings


Tervis Tumbler 16 oz Wrap

BTS_MerryMerry_Tervis16ozWrap_OwlTervis Tumbler 24 oz Wrap


24oz Wrap DetailBTS_MerryMerry_Tervis24ozWrap_Greetings_D

Beverage Napkins (I believe the other characters are on the other square of the napkin when unfolded, the website did not feature those photo shots)

BTS_MerryMerry_NapkinsHome Decor

Nylon Mat

BTS_MerryMerry_NylonMatLED Coir Mat (The shimmer shapes have LED light bulbs that turn on when the mat is stepped on)



Coastal Christmas

Embroidered Towels

Bath Towel


Embroidery Detail – Bath


Hand Towel


Embroidery Detail – Hand

Fingertip Towel

BTS_CoastalChristmas_FingertipTowelEmbroidery Detail – Fingertip



Nylon Mat

BTS_CoastalChristmas_NylonMatCoir Mat

Screen Shot 2013-11-28 at 9.13.36 PMCandle – Ornaments


Candle – Word TreeBTS_CoastalChristmas_Tree

Christmas Tree Ornament (Ornament Design probably proposed by the factory, but based on my original artwork)


Florida Christmas LED Coir Mat


Some of my Wish You Were Here artwork from last year made a return appearance:

Christmas Cards

Screen Shot 2013-11-16 at 9.09.48 AM Screen Shot 2013-11-16 at 9.09.22 AMChristmas Tree Ornament (Postcard/Ornament Design probably done by factory, but character & stocking design based on my original artwork)




Mix & Mingle

This group’s original artwork was all created by my friend Abby Zweifel, I worked on product application and alterations of the artwork for specific items.

Melamine Oblong TrayBTS_MixMingle_OblongTray

Travel MugBTS_MixMingle_TravelMug

Bath Towel

Embroidery Detail – Bath

Hand TowelBTS_MixMingle_Hand

Embroidery Detail – HandBTS_MixMingle_Hand-D

Fingertip TowelBTS_MixMingle_Fingertip

Embroidery Detail – Fingertip


Nylon Mat

BTS_MixMingle_NylonMatCoir Mat

BTS_MixMingle_CoirMatLED Coir Mat


And lastly a Nylon Mat that sort of went with this group but also stood alone, and was my design:


Thanks for taking a look at all the things I’ve made for Bealls Department Stores over the years!

A bit behind on these updates, but here are a few items you could still find in stores (as of this posting) from fall 2013 designs I did for Bealls. Enjoy!

This group is called Oceanic and is a melamine/acrylic collection under the Tropix label. I created original watercolor paintings and completed the layouts and product application digitally.

Mosaic Dinner Plate

Screen Shot 2013-11-16 at 10.21.39 AM

Turtle Salad PlateScreen Shot 2013-11-16 at 10.21.15 AM

Seashells Cereal BowlScreen Shot 2013-11-16 at 10.20.54 AM

Seahorse Oblong TrayScreen Shot 2013-11-16 at 10.18.43 AM

Detail of Oblong Tray
Screen Shot 2013-11-16 at 10.18.55 AM

Seashell Tidbit TrayScreen Shot 2013-11-16 at 10.19.10 AM

Shell Shaped PlateScreen Shot 2013-11-16 at 10.20.40 AM

As I was scanning the website this throw caught my eye because I’m pretty sure the mosaic pattern is based off of my mosaic from this group. If that’s the case then someone else did the work of getting it into a repeat and simplified for this application. I don’t want to take any credit that is not mine, but thought it was neat that this kind of went along with the group at any rate.
Screen Shot 2013-11-16 at 10.09.18 AM

Miscellaneous items that came into stores this fall with my artwork on them:

Harvest Coir – Leaves and Berries

Screen Shot 2013-11-16 at 10.18.26 AM

Everyday Coir – Palm FieldsScreen Shot 2013-11-16 at 10.22.13 AM

Seashell Trim
Screen Shot 2013-11-16 at 10.22.00 AM

Florida Marketplace – Travel Tumblers (If I previously posted these designs, forgive me!)

TweetScreen Shot 2013-11-16 at 9.28.03 AM


(The owl on this tumbler was done by my friend Abby Zweifel, I just designed the type, placement and color output for this one.)Screen Shot 2013-11-16 at 9.28.19 AM

Up next…Christmas 2013 :)


I was really happy with how this melamine summer group turned out, in Bealls stores now under the brand Caribbean Joe. :)

Dinner – Palms

Screen Shot 2013-06-03 at 3.47.08 PM

Dinner – Pelican

Screen Shot 2013-06-03 at 3.47.22 PMSalad – Turtle

Screen Shot 2013-06-03 at 3.47.33 PM

Salad – Sailboat

Screen Shot 2013-06-03 at 3.47.46 PM

Cereal – Palms

Screen Shot 2013-06-03 at 3.48.00 PM Screen Shot 2013-06-03 at 3.48.10 PM

Cereal – Pelican

Screen Shot 2013-06-03 at 3.48.21 PM Screen Shot 2013-06-03 at 3.48.46 PM

Tidbit Tray

Screen Shot 2013-06-03 at 3.48.59 PM

Serving Set

Screen Shot 2013-06-03 at 3.49.12 PM

Serving Bowl

Screen Shot 2013-06-03 at 3.49.27 PM

Large Platter

Screen Shot 2013-06-03 at 3.49.40 PM

Chip & Dip Tray

Screen Shot 2013-06-03 at 3.49.52 PM

Highball (These are much better viewed in person since there is a silhouette on each side of the glass, it looks a little messed up in a flat photo :( See palm tree on one side, turtles on the other)

Screen Shot 2013-06-03 at 3.50.08 PM

DOF – Sailboat on one side, Pelican on the other

Screen Shot 2013-06-03 at 3.50.22 PM



A lot of catch up to do in this area!

Leadership Series – Accomplishing Something Great

VerticalLeadership_11x17Poster HorizontalLeadership_ProjectorSlide Easter Sunday 2012 – Victory from FailureGBCProjectorSlideTemplate Easter Egg Hunt 2012GBCProjectorSlideTemplate Failure Series – When Life Gives You an FFailure_11x17Poster

Difficult Questions Series – Questions that Leave a MarkQuestionsPoster Colossians SeriesColossians_17x11Poster Super Kids Show Live – Fort Frontier

VerticalSKSL12_11x17Poster_Vertical Mailer FrontGraceBaptistFL0112_SKSL12_Back Mailer BackGraceBaptistFL0112_SKSL12_Back Grace Logo!GraceChurch_MasterLogo Ministry Logo VariationsGraceChurchLogo_VariousMInistries Rescue Is ComingRescue_11x17PosterChristmas Series – His Name Is
HisNameIs_11x17Poster Christmas Lights Bookmark Promotion

FrontGraceLights_Bookmark_REVISED11-18-12 BackGraceLights_Bookmark_REVISED11-18-12Registration for Prize Drawings at Christmas Lights Event
RegistrationPrizeCard_FRONT 2013 Shirt for TripsGBCMissionsTshirt2012_FINAL Greatest of These Series

FrontGreatest_4x6PromoCard_FRONTWEB BackGreatest_4x6PromoCard_BACKWEB Facebook Cover/ProfileGBCFacebookCoverPhoto Attributes Series

FrontGodIs_Postcard_FRONTWEB BackGodIs_Postcard_BACKWEBFacebook Cover/Profile
GodIs_FBCoverPhotoWEB Easter Sunday 2013GBCWebsiteSlideTemplate Easter Festival 2013GBCProjectorSlideTemplate Faith Movement SeriesFaithMovement_4x6PromoCard_FRONTWEB Facebook Cover/Profile

Here’s the 2013 Spring product in stores right now with my artwork :)


Club Paradise – Melamine & Acrylic Group

Original Photoshop Paintings by Jessica Willett & Abby Zweifel, Product Application by Jessica Willett


Dinner – Blue

Tropix_ClubParadise_Dinner-Blue Dinner – GreenTropix_ClubParadise_Dinner-Green Dinner – StripeTropix_ClubParadise_Dinner-StripeSalad – Multi
Tropix_ClubParadise_Salad-Multi Salad – StripeTropix_ClubParadise_Salad-Stripe

Cereal – MultiTropix_ClubParadise_Cereal-Multi

Cereal – StripeTropix_ClubParadise_Cereal-Stripe Tidbit Tray – Beach SignTropix_ClubParadise_Tidbit-Sign Tidbit – Hawaiian ShirtTropix_ClubParadise_ShirtPlate Tidbit – CocktailTropix_ClubParadise_CocktailPlateRound Tray – Beach Sign
Tropix_ClubParadise_RoundTray Oval Tray – Beach SignTropix_ClubParadise_OvalPlatter
Tropix_ClubParadise_DOF HighballTropix_ClubParadise_Highball CarafeTropix_ClubParadise_Carafe-Stripe Sun Tea JarTropix_ClubParadise_TeaJar
Beverage with StrawTropix_ClubParadise_BeveragewStraw

Tervis – 16 oz MultiTropix_ClubParadise_TervisMulti Tervis – 16 oz StripeTropix_ClubParadise_Tervis-Stripe

Tervis – Set of 4 16 oz Emblems

Screen Shot 2013-06-03 at 3.58.24 PM


Club Paradise Folding Tray Stand

Screen Shot 2013-11-16 at 9.37.08 AM

Aqua – Melamine & Acrylic Group

Original Print Design – Jessica Willett, Product Application – Craig Weiskerger


DinnerTropix_Aqua_Dinner SaladTropix_Aqua_SaladPlate AppetizerTropix_Aqua_AppPlate CerealTropix_Aqua_Cereal Tidbit TrayTropix_Aqua_Tidbit Oblong TrayTropix_Aqua_OblongTray Large Serving TrayTropix_Aqua_ServingTray DOFTropix_Aqua_DOF HighballTropix_Aqua_Highball Beverage with StrawTropix_Aqua_BevwStraw Tervis – 16 oz


Spring 13 Beach Towels

Fiber Reactive

Blue Waves

Tropix_Beach13_BlueWaves Geo TurtleTropix_Beach13_GeoTurtle Geo FlamingoTropix_Beach13_GeoFlamingo Geo DolphinTropix_Beach13_GeoDolphin Fish ParadeTropix_Beach13_FishParade Shell-TasticTropix_Beach13_ShellTastic Sunny FloridaTropix_Beach13_SunnyFlorida Jacquards

Fandango DotTropix_Beach13_Jacq_FandangoDot(Palm Island) Shell

PalmIsland13_Jacq_ShellBeach Mats

Blue Waves

Tropix_Beach13_BeachMat_BlueWave Sun Kidz Beach Tote Towels

Sweet Treat – Folded ToteSunKidz_BeachTote_SweetTreat-Tote Sweet Treat – Unfolded TowelSunKidz_BeachTote_SweetTreat-OpenCoolers

Fandango Dot – Lunch Tote
Tropix13_Coolers_FandangoDot Fandango Dot – Rolling CoolerTropix13_Coolers_FandangoDot2 Sea Spray – Rolling CoolerTropix13_Coolers_SeaSpray Spring Coir Mats

GreeneryTropix_CoirSpring13_Greenery HeronsTropix_CoirSpring13_Heron ParrotTropix_CoirSpring13_Parrot Song BirdsTropix_CoirSpring13_SongBirds

Club Paradise

Screen Shot 2013-06-03 at 3.54.32 PM

Sunny Florida

Screen Shot 2013-06-03 at 3.55.24 PM

And these were some beverage items that actually came out before Spring 13, but as of the date of this post are still available for purchase in store! There are some really fun designs that I was pretty excited about in here :)

Tropix Beverage with Straws

Breezy DandelionsTropix_BevwStraw_BreezyDandelions Coastal LifeTropix_BevwStraw_CoastalLife Tropical FishTropix_BevwStraw_TropicalFish Tee TimeTropix_BevwStraw_TeeTime-Pink 19th HoleTropix_BevwStraw_19thHole Wave RidersTropix_BevwStraw_WaveRiders Sweet CitrusTropix_BevwStraw_SweetCitrus Flower GardenTropix_BevwStraw_FlowerGarden Florida Marketplace Entertaining – Hand Painted Wine Goblets

Cupcake CelebrationFME_HPGoblet_CupcakeCelebration Flip Flop VacationFME_HPGoblet_FlipFlopVacation Beach GirlieFME_HPGoblet_BeachGirlie PolynesianFME_HPGoblet_Polynesian Sassy FlamingosFME_HPGoblet_SassyFlamingoMermaid (Rounder Goblet)

Screen Shot 2013-06-03 at 3.51.59 PM

Happy Birthday (Rounder Goblet)

Screen Shot 2013-06-03 at 3.51.39 PM

Florida Marketplace – Travel Tumblers


Screen Shot 2013-06-03 at 3.57.07 PM


Screen Shot 2013-06-03 at 3.57.20 PMCopyright2012

Here’s what came out for Christmas 2012 at Bealls with my artwork!BTS-Logo-2012

Festive Flops – Melamine and Acrylic Group

Concept/Original Illustrator Artwork was done by Abby Zweifel, while I prepared the product application/designs.

FestiveFlops1 FestiveFlops2


Wish You Were Here (WYWH) – Ceramic & Glass

Concept/Original Photoshop Paintings done by Jessica Willett, Product Application done by Abby Zweifel


Original Photoshop Paintings


Soft Home Christmas Product

Embroidered Towels

Festive Flops – Original Artwork Abby Zweifel, Product Application – Jessica Willett

Poinsettia – Craig Weiskerger


Nylon Mats

Festive Flops (Original Art – Abby Zweifel, Product Application – Jessica Willett)


Florida Christmas – Jessica Willett


Coir Mats

Festive Flops (Original Art – Abby Zweifel, Product Application – Jessica Willett)

BTS_FestiveFlops_Coir FestiveFlops_CoirMat

Florida Christmas – Jessica Willett BTS_FloridaChristmas12_Coir

Miscellaneous Christmas Product

Greeting Cards (Back Left – Festive Flops (Abby Zweifel) Front Right – WYWH)



Also from Fall 2012 I had a coir mat design in stores:


A new tabletop group that I worked on is currently hitting stores, and it’s called Caribbean Heat, under the brand Caribbean Joe. I painted the icons in acrylic along with my friend and coworker Abby. We both worked on the product application design as well. Thanks for checking it out!

Dinner Plate


Salad Plate


7″ Bowl


Flower Plate


Platter with Handles


Chip & Dip Platter


Oval Tray


Oval Serving Bowl


Salad Serving Set






Spring Beach Towels and Coir Mats have been out for a while at Bealls now, these are the ones that feature my artwork this season :)

Fiber Reactive Beach Towels

Beach Welcome

Iconic Florida

Palm Trees

Sea Life Story (love this one!)

Tropical Parrots

Jacquard Stripes

Summer Stripe

Popsicle Stripe

Running Stripe

Sport Stripe

Boating Stripe

Pop Nautical Stripe

Spring Coir Mats

Sandpiper Shores

Sunset Cruise

Tropical Parrots

Turtle Reef

Tervis (New styles/sizes for art you may have seen me post previously)

Water Bottle – Sea Turtle Currents

Big T (24 oz) Wrap – Sunset Breeze

Big T (24 oz) Wrap – Beach Walk

New View Candles

Beach Welcome

Iconic Florida

I believe there’s also one with the palm trees from the beach towel I posted up above, I just didn’t have a photo for it.

Sea Glass

My friend Abby Zweifel (previously mentioned her as Abby Henderson – Congrats Ben and Abby) designed a stripe for our spring theme “Sea Glass”. She is the original artist on this group, but I got to do the application of her art to the product shapes so I thought I’d post the group shot.

I did technically create the art for this one piece, but it’s a polka dot so not too intensive haha. But look-y it’s a glittery juice cup!

Embellished Juice Cup

That’s all for now, thanks for stopping in!

Already back to Spring again! I think that this years Palm Island program came out nicely. I enjoyed working on these prints and I think I managed to take them to level higher than last years (the first project I did in house at Bealls – Palm Island 2011) These should be in stores now, and check back because I may add more images to this post as they become available to me. :)

Totes – So I created or worked on the prints that went on these tote bags and the Missy team did a great job of designing them with updated trimming and lining.  I really think it adds a nice touch!

Flamingo Flirt – Large Tote

Print Detail

Zipper Pouch


Flamingo Flirt – Small Tote


Escape Palms – Large Tote

(This artwork was actually purchased, but it was a hand paint that I had to recreate digitally and put into repeat)

Print Detail


Interior Detail (My good friend Angie McAfee created the interior print artwork!)

Escape Palms – Small Tote


Floral Paradise – Large Tote

Print Detail


Interior Detail (My friend Craig Weiskerger created this wavy print for the interior!)

Floral Paradise – Small Tote

Flirtatious Fish – Large Tote

Print Detail


Fiesta Palms – Large Tote

(My friend Craig Weiskerger created the print for this at Bealls. I did not draw the artwork, but I think I may have suggested the colorway, I can’t really remember anymore – but it goes along with the collection and I wanted to share it anyways :)

Print Detail


Fiesta Palms – Small Tote


Nostalgic Seashore – Large Tote

Print Detail


Nostalgic Seashore – Small Tote


Caribbean Palm – Large Tote

Print Detail

Zipper Pouch


Caribbean Palm – Small Tote


Fiber Reactive Pool Towels

Flamingo Flirt

Flirtatious Fish

Jacquard Pool Towels

Escape Palms

Nostalgic Seashore

Flip Flops

For this years Flip Flops we updated the foot bed with a color insert!

Sea Turtle



Sailboat (Icon designed by Craig Weiskerger)

Palm (Icon by previous artist – possibly by my good friend Abby Henderson when she was an intern?)


Flamingo (Icon by previous artist – possibly by my good friend Abby Henderson when she was an intern?)



Graphic Tees

So just like last year, some of the artwork I did for Palm Island got put onto other items like Tees.  Even  though I didn’t place the artwork in the arranged designs (I believe my friend Angie did some of that!), the original drawing/prints were created by me. Shows we really have a team effort around the office though!

Flamingo Flirt


Flamingo Flirt


Flip Flop Trio (Featuring Flamingo Flirt, Nostalgic Seashore & Flirtatious Fish)


Beach Tote Trio – Featuring Caribbean Palm, Flirtatious Fish, & the interior geo tile Angie did for the Escape Palms bag


Nostalgic Seashore


Nostalgic Seashore



A fun new addition to this years group are the beach visors that feature the Palm Island prints I created.

Flamingo Flirt

Flirtatious Fish

Caribbean Palms

Copyright © 2011 BDSRCO, Inc.

So I’m really excited about a lot of the new design work I’ve been getting to do for church lately.  We have a new Lead Pastor (as you’ll see below), who has wonderful vision and passion! I’ve been helping out with the promotion materials to get the word out and I wanted to share what I’ve been working on. :D

New Years Series: Life Change that Lasts & a new Series on Marriage:  Renovate Your Home from the Inside Out

Combo Poster

Website Slides

Promo Cards – Front & Back

Christmas Series: A Birth Like No Other


Website Slide

Promo Card – Front

Promo Card – Back

Christmas Lights


Fall Series/Welcome the New Pastor


Website Slide

Jessica’s Updates

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All Images Copyright © Jessica Willett 2013 - Unless otherwise notated.